Segment enrichment - EN
Would you consider G-STAR when you purchase denim?
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Yes
No
If you were buying denim today, which brands would you consider purchasing from?
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Which of the following criteria do you rank the highest when you purchase clothing items? (choose up to 3 criteria)
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Quality - “I want items that last and am willing to pay a premium for quality products”
Brand Perception - “How I perceive the brand plays a large role.”
Fit - “I buy clothes that feel comfortable and fit my body shape well.”
Discounts - “I prefer to buy items on a sale or with a discount.”
Price - “I always compare the price to the value of the product and to alternatives.”
Trendiness - “I like to wear items that reflect the latest fashion trends.”
Sustainability - “I specifically look for products that are produced sustainably.”
Exclusivity - “I like standing out and owning limited edition pieces.”
When you think about G-STAR, how well do the following criteria describe the brand?
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1- Does not describe at all
2 - Describes a little
3 - Neutral
4 - Describes well
5 - Describes very well
Quality
Brand Perception
Fit
Discounts
Price
Trendiness
Sustainability
Exclusivity
Thinking about the past 12 month, roughly how much do you usually spend on fashion and clothing in a year (including shoes and accessories)?
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Less than €250
€250 - € 500
€ 500 - € 1000
€ 1000 - € 2000
€ 2000 - € 5000
More than € 5000
I don’t know / prefer not to say
And out of your total clothing spend, how much of it typically goes to denim? (e.g. jeans, jackets, shirts)
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Hardly any (<10%)
A small share (10–25%)
A significant share (25–50%)
More than half (50%+)
When you shop from a clothing brand, how much do the following statements make you want to explore and buy across different product categories? (e.g. jeans, jackets, shirts)
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1 - Not at all
2 - Slightly
3 - Neutral
4 - Quite a lot
5 - Very much
Inspiration & styling
Product range and variety
Value and incentives
Convenience and availability
To which extend does G-STAR live up to your expectations when you explore and buy across different product categories.? (e.g. jeans, jackets, shirts)
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1 - Not at all
2 - Slightly
3 - Neutral
4 - Quite a lot
5 - Very much
Inspiration & styling
Product range and variety
Value and incentives
Convenience and availability
Think about the last time you bought a clothing item at full price (>€100). What best described that item?
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It was a limited edition or exclusive piece.
It was produced in a sustainable or responsible way.
The quality felt superior and built to last.
The design stood out and matched my taste.
It was from a brand I really trust or admire.
It had a perfect fit and felt like it was tailored for me.
It felt timeless, something I’ll keep and wear for years.
I have never bought a clothing item at full price.
When you get ideas for what to wear or what to buy next, where do those ideas usually come from?
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Top-of-mind brands that I follow continuously on company websites and media channels
Social Media platforms such as Instagram, Pinterest, etc.
Physical stores incl. displays
Online advertisement – e.g. banners on websites
Newsletters and emails
Web searches
Magazines, blogs, or fashion media.
Influencers that I follow
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