The Grandpa Shoe Paradox

Why is it that you can take what is basically a grandpa fisherman sandal, put it on a chunky - platform sole, make the leather slightly chunkier and suddenly platform fisherman sandals are a ‘thing’ everywhere in New York and LA?
And no, this is not theoretical...

That’s Your Q

Before a pair of FitFlop shoes makes it onto your feet, it goes through a slightly ridiculous amount of comfort testing: wearer trials, pressure mapping, Dr Kim’s extreme biomechanics checklist.
All so that when you slip a pair on, they feel great immediately. Coming soon: this season’s newest sneaker, the superlight Retro-Q - passed with flying colors...

We sat down with some of the women of FitFlop, and what followed felt less like an interview, more like a group chat you wish you were in. On confidence, connection, and the quiet power of doing things your own way. Honest, sharp, and reassuringly unpolished. The kind of perspective that lingers longer than it should.
Watch it through.

Shoe It Up

This month we’re supporting the brilliant organisation Smart Works, which helps women prepare for job interviews and step back into the workplace with confidence - and now, great shoes.

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